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The Organization’s Story

The most powerful tool a nonprofit has is their story—who they are, where they came from, and where they are going. People do not give to 501c3s. They support the compelling ideas and visions for a better world that nonprofits live out through their missions. Whether it’s engaging those who are experiencing homelessness, helping individuals exit a cycle of poverty, or serving vulnerable members of your community, people want to support a nonprofit’s story. Ensuring that your nonprofit’s story is clear, concise, and compelling will help to strengthen the organization’s foundation and future.


Compelling Role for Board Members

Nonprofits tend to envision their boards serving at opposing ends of a spectrum. On one end, the board’s primary role is to listen to management, receive reports, and provide minimal feedback. On the other end, board members become heavily involved in the day-to-day activities of the organization, which can complicate operations and strain board member’s busy schedules.


While each board is different and each model for participation will vary, the key is finding a model that balances the board’s potential and capacity in order to best support the work of executive management.



Each person that directs or works for a nonprofit brings their unique perspective and expertise to the mission. And naturally, each person will focus their attention on the matters where they are most knowledgeable. As a result, if the various talents of the board and management are not aligned, the unity of the organization will be disrupted.

With strained budgets, low margins to support an administrative structure, and competing interests within the organization, balancing the multitude of organizational factors is difficult. As part of a  renewal process,  organizations must examine the various components of the organization to ensure they are aligned for success.

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