Alacritas begins with the belief that constituent engagement is the foundation of striving to effect sustainable change. To succeed you must know people.
Alacritas first learns about you, your cause, who is operating in your market, and your perceived constituents. Extensive engagement is critical.
Areas of focus are identified, and a strategy is developed for the surfacing of qualitative and quantitative data. Information is gathered through surveys, personal interviews, structured and unstructured focus groups, and expansive, targeted social media listening and message testing.